From Boingboing.net:

“After years of trying to cloud the public mind by calling it “piracy” instead of “unauthorised downloading,” key copyright industry reps are starting to realize that “piracy” actually sounds kind of cool. So now they’re lobbying for the even less intellectually rigorous term “theft,” which describes an entirely different offence, enumerated in an altogether different section of the lawbooks.”

Read more here and here.