As you probably know, the Incubate Pirate Conference will take place September 17 at Midi Theater Tilburg. We have a great program with a.o. Matt Mason, Hank Shocklee (The Bomb Squad/Public Enemy), visual artist Rob Scholte, dancers/choreographers Xavier Le Roy and Mårten Spångberg and the Generation Bass Forum. Check out the full program right here. Tickets are Pay What You Want and can be bought here. These are selling pretty fast at the moment, so if you want attend this event, make sure to get your tickets in pre sale.

We’ll also have Flat Fee Coffee available at the Pirate Conference for all of you. For 7 euros, you can get as much coffee as you want during this day, and you’ll also receive a free Incubate mug (the mugs arrived today!) to take home with you! You can find news, the time schedule, the program and all other info at incubate-innovation.org. Let us know what you think about the event on Twitter and use #ipc10 as hashtag. We’re very curious to hear from you! Also let your fellow pirates know on LinkedIn that you will be attending.

To get into the program and the piracy discussion, watch this video of a speech Matt gave at the Deutscher Trendtag last year. In this presentation, he discusses the topics of his book. Entitled The Pirate’s Dilemma: How Youth Culture Is Reinventing Capitalism, he talks about how underground cultures have brought on the most innovative ideas, which later often have been adopted by many businesses. He also explains how to compete with piracy, stating that it not only has negative effects but that pirates sometimes also create solutions that literally change people’s lives. Again, his conclusion is very clear and clever: if you want to beat pirates, copy them.

14. Deutscher Trendtag: Social Wealth / Matt Mason: The Pirate’s Dilemma: How Youth Culture Is Reinventing Capitalism from Trendbuero on Vimeo.