Vice® Do’s
- Threaten underground kids with financial sanctions
- Organize branded parties
- Be Sex Pistols instead of Ramones
- Imitate, not initiate
- Confuse attitude with style
- Take a subculture, copy it and sell it back to you for ten times the original value
- Uses pictures of wasted people for lame branding
- Use ironic language wherever possible
- Make fun of your target audience cause they like it

Vice® Don’ts
- Stay cool and underground

Like a philosopher once said: It’s better to sell out than to fade away. We know the magazine from way back. Our artistic leader Vince used to write for Vice®. What happened to Vice®? It has turned into a brand or, according to the readers of Brooklyn Vegan, Vice® is “employing cokeheads with small dicks since 94“. In our own words: The brand is ran by washing machine salesmen. They know what to do with the powders. They know which band shirts are cool to wash. But they don’t know the blood, sweat and tears of DIY culture.

Our homies of Vice® are setting up a party in Tilburg with some of their best friends. We love parties in Tilburg, we love Cul de Sac and we love the old Vice® style. We love the friends of our friends so decided to join. They gave us an ad in the magazine and some extra’s. We had to promote the Vice® party.
Suddenly things changed. It was not a Vice® party but a Jägermeister® party with Vice® as a media partner: Jagerland. We have to promote this cool and trashy and uberhip PARTY OF THE MILENNIUM where you must go if you thinks skinny jeans are sooooo spring 2009 and if you wear your Diesel® jeans like they come straight out of the Oxfam shop and you choose the music that fits best to your drug use. Otherwise they will charge us for their ad in their magazine, which normally costs 4250 euro ex. VAT. Oh no, they give us a “discount” and we will only have to pay only 2125 euros ex VAT if we don’t put this advertorial over here.

Normally you won’t see corporate ads at this blog, that’s why you might visit it, but Jagerland is something different. Jagerland is cool and underground and they want to reach you sooo badly that they are pushing us quite hard to put this advertorial here. That’s why they sponsor bands like Bloodhound Gang and throw up this cool event. We just love them and hope you love them too. Please go to their site and give them your mail address, so the brand has a new outlet to a new target group. Go there! Line up in a branded Jagerland queue between all the other hipsters that hope they are look hip enough to get in. Let them make pictures of your coolness so they can tell their sponsors Vice® draws an hipster audence. Hope to see you on the pictures!
Did we already mention that we love Jägermeister®? The people from Jägermeister® are nice. The people who drink Jägermeister® are nice. We just love it, we love to feel the taste and richness of Jägermeister® with our best friends. Jägermeister®!

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