[Watch] Caine’s DIY arcade expands (+ top 5 marketing tricks inside)

June 28, 2012

Nirvan Mullick, the filmmaker who made the short movie about the boy named Caine who built a DIY amusement arcade out of cardboard, says:

Caine and I just got back from France, where Caine was the youngest speaker at Cannes Lions. Caine had never been on such a big airplane before, and he really loved the safety announcements and the Emergency Exits. The day after we got back, he built this new game, Ticket Grab, which includes said Emergency Exit. He also wrote 5 lessons that he has learned so far on the back of an Air France barf bag:

It’s amazing how he got all the marketing-facts on the back of a barf bag.

What did caine learn




5 Lessons for Entrepreneurs Caine has Learned:

1. Be nice to customers.

2. Do a business that is fun.

3. Do not give up.

4. Start with what you have.

5. Use recycled stuff.


Learn more about Caine’s Arcade as well as Caine’s Arcade Imagination Foundation


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