What do you do when you see someone litter? Just give it some thought and you’ll probably come up with the same answer as I did. Right. You do nothing. You don’t say anything and maybe you don’t even think about it. Someone else will clean it up. Right? Right. Someone else almost always will. At a cost. But what if….

I always like ‘what ifs’. What if you would be the one to clean up part of the mess? Just for a day? With a whole bunch of other people? Maybe you didn’t see that one coming. I apologize. You probably expected a lecture on how we’re messing up our planet for future generation. Just like generations before us selfishly exploited Earth. Well… I’m not a lecturer. Besides, we all know what’s going on.

What if… We would be the generation that doesn’t waste precious time, money, effort and energy on discussion, debates and endless meetings? What if we would just DO? Wouldn’t that make us totally awesome? I would say so! What if you and I would get a chance to show how it’s done? On September 21, during Keep It Clean Day 2012? Wow…

Incubate 2012 isn’t just about music. The way I see it, it’s also about taking a stand. To show Tilburg and basically the whole world what today’s people think is important. Keep It Clean Day 2012 is a tiny little part of Incubate. During its convention. It deserves all the attention it can get. Will it be all talk, like the way things used to be? I guess that depends on you. You and people you know. Take a stand and make a something happen in a single day. The good people of Estonia already know it can be done since 2008.

Tilburg has got all kinds of really neat things. One thing that’s missing is a team to lead Keep It Clean Day 2012 in our great city. People who are willing to dedicate a day in their life to our local environment. By doing instead of talking, discussing or protesting. Someone needs to start it. That someone is…. You. If you do, then I’ll come and help you on September 21. Together with as many people I know as possible. To make ‘what if…’ into ‘we did’. A ‘we did’ that we can be proud of. One that shows people that caring about the future can be done in a single day. While having fun. Right?

- The Spying Glass is written by Miel Blok, and serves as a magnifying glass on some of the trivial affairs of Incubate.  If -in any case-  you’d like to contact Miel you can via Twitter or check out his site hetschrijfblok.nl (Dutch)

Annette Dölle, initiator at Keep It Clean Day, is among others a keynote speaker at Incubate DIY Conference. She will speak about the process of organizing this massive clean up, about obstacles, culture issues, how to activate people and getting them enthusiastic to take part in it. The conference is held during Incubate but also accessible for those who don’t have a ticket for the festival. Prices are ‘Pay What You Want’ and can be bought here.